Medifast "Your Year"

To help launch “Your Year”, nutrition and weight loss company Medifast’s new campaign designed to motivate the masses to become their best selves in 2016, production company Aggressive combined live action, playful hand-drawn illustration and dynamic music and sound design to create a multi-dimensional spot that brings a little whimsy into the real world. Collaborating with creative shop GKV and producing agency Poertner Productions, Aggressive combined illustrative animation with delightfully styled live action to craft a charming story of an imaginary calendar year coming alive with new opportunities thanks to Medifast’s colorful food offerings.
Production Co / VFX: Aggressive
Directors: Alex Topaller, Dan Shapiro
Producer: Alexander Aab
DP: Mark Pugh
Production Designer: Vanessa Vazquez
Storyboard Artists: Peter Oumanski
Illustrator / Designer: Peter Oumanski
Animation Director: Riccardo Albertini
2D Animation: Marco de Vecchi, Andrea Fantechi, Bianca Mansani, Riccardo Albertini
Compositing: Riccardo Albertini, Dan Shapiro
Production Manager: Dustin Pownall
Color Grade: Rob Sciarratta
Music & Sound Design: Wesley Slover